Marketing & Communications
Division of University Relations and Development
News Release
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Contact: FOR IMMEDIATE
RELEASE Ambassador Montezuma's Debut Marks
New Era for SDSU's Aztec Tradition SAN DIEGO, Wednesday, January 23, 2002 - San Diego State University today introduced Montezuma, the university's Aztec ambassador, whose duties will center on educating people about the Aztecs and SDSU's proud affiliation with their culture. Alberto Martinez, a junior at SDSU majoring in political science and minoring in Chicana/Chicano studies, made his first appearance as the ambassador this morning at Rosa Parks Elementary School in City Heights. Martinez captivated the grade-schoolers with his descriptions of Aztecs, while they explored the pieces of his historically faithful regalia, including headdress, tunic, cape and jewelry. As Montezuma, Martinez will represent SDSU at other local schools and community, campus and athletic events. The ambassador's new role was shaped following months of discussion and study by a broad-based task force consisting of SDSU students, faculty, staff and alumni. In May 2001, SDSU President Stephen Weber agreed SDSU should continue its affiliation with the Aztecs and Montezuma, but in a more historically accurate and culturally appropriate manner. SDSU President Stephen L. Weber said SDSU's affiliation with the Aztecs remains a cornerstone of the university's tradition. "The values of strength, valor and intellectual achievement this civilization embodied are as relevant today as they were during Montezuma's reign," he said. "Thanks to the dedication of many of my campus colleagues, the ambassador faithfully captures the essence of these values." Jim Herrick, executive director of the SDSU Alumni Association, took the lead recruiting Martinez and coordinating development of the regalia. Holly Poe Durbin, assistant professor of costume design in the Theatre Department, designed the new regalia after conducting intensive research, including studying Aztec garments and their manufacture, examining artifacts and interpreting historical records. "Garment design is a powerful language, and one that rulers have utilized since the dawn of time to inspire awe and respect in their subjects," Durbin said. "I tried to invoke these design principles to celebrate the complex culture of the Aztec peoples, while maintaining historical accuracy, dignity and respect." Maria Butler, a lecturer for the Chicana/Chicano Studies Department, assisted in developing the regalia and instructing Martinez in his new role. "More than anything Ambassador Montezuma is a respectful and a nearly authentic representation of Mexica Aztec culture," Butler said. "It's a great opportunity for community members, especially children, to learn about one of the most vibrant Mesoamerican cultures." Martinez immersed himself in Aztec history to prepare for his debut. "I'm very excited to take on this challenging role," he said. "My parents, who were born in Mexico, instilled an early respect for and pride in culture and traditions. As Ambassador Montezuma, I am looking forward to passing on those values to future Aztecs at local elementary, middle and high schools, to my fellow SDSU students, our alumni and to the community." San Diego State University is the oldest and largest higher education institution in the San Diego region. Founded in 1897, SDSU has grown to offer bachelor's degrees in 78 areas, master's degrees in 61 areas and doctorates in 13. SDSU's more than 34,000 students participate in academic curricula distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future. For more information log on to www.sdsu.edu. ### Editor's Note: |
