New SDSU Graphic Identity System
& Guidelines for Usage
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A Message From the President Following broad-based campus discussions, I am pleased to introduce the new San Diego State University graphic identity. The excellence of our university should be reflected in every form of communication that reaches the public, whether it is print or electronic media. The impression we leave underscores the quality of our teaching, research and service. I ask everyone on the campus to support this effort and to work within these guidelines to ensure the successful application of our new graphic identity system. The university has updated its graphics to better integrate our visual communications, to establish a consistent identity that projects unity and strength, and to convey the university's stature and influence in the community. The responsibility for implementing the identity rests with University Advancement's office of Marketing & Communications. ReproGraphic Services will print official university stationery. Thank you. Stephen L. Weber
Graphic Identity Guidelines & Policies Download "The New SDSU Graphic Identity System & Guidelines for Usage," a 1.4 MB PDF document. Note: The guidelines
were updated on April 20, 2004. Changes include information on embossing,
revised letterhead and details on stationery fonts and measurements. Download logo policies
Download Logos Logos are available for download in various formats, colors and file types. This area of the site is password protected. To request a password, contact: Lori Padelford For information on ordering new business cards or stationery, contact: Jon Hyde
Templates using the new logos are available in the SDSU Web Style Guide. If you have any questions about the new logos or graphic identity system, please contact: Lori Padelford |