SAN DIEGO STATE UNIVERSITY
March 3, 1998
CONTACT: Shirley Hulett, (619) 594-5204
Sonia Maxwell of Chula Vista has been named director of annual giving at San Diego State University.
In her new position, the Panama native will be responsible for developing a comprehensive annual giving program, including telemarketing, direct mail, matching gift, senior class gift, and special projects gifts. In addition, she has established a goal of increasing telemarketing revenue from $350,000 to $1 million.
Prior to joining SDSU, Maxwell was assistant director of annual giving at the University of California, Los Angeles, and was responsible for direct mail and telemarketing efforts which generated more than $3 million for UCLA in 1997.
She is a 1991 graduate of California State University, Los Angeles, where she earned a bachelor’s degree in business administration.
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